What did Apple Inc. debut?
One of the biggest tech companies in the World, Apple Inc., has an array of products to purchase and that we use in our everyday lives. Examples include an iPhone, iPad, MacBook, etc. Apple holds WWDC (Worldwide Developers Conference) annually to unveil a new product to the public with new features, its price, and its release date. On Monday, at this year’s WWDC Apple introduced its Apple Vision Pro; Apple’s attempt to jump into the field of VR. This new product called The Vision Pro will be available next year to the public because right now we have a demo of it with a price point of $3,499 and will take everything, we do in an Apple device and augment it. Apple is jumping into a new field of technology by combing all its devices into one.
How does this headset compare to the other big tech companies?
The WWDC marks the first major release since 2015 when Apple introduced the Apple Watch. Other companies like Meta and Sony PlayStation have their version of a headset but the only difference is that it’s more affordable and serves only one purpose – for gaming. After it was unveiled, people like Alex Heath; Deputy Editor at The Verge stated, “Apple is calling it a spatial reality, but really, it’s mixed reality. It blends augmented reality, which is showing the world around you with virtual objects, with full virtual reality.” He cleverly sums it up as: “So think having a giant TV floating in front of you.” This shows us that Vision Pro is a candidate for the next big thing in Augmented Reality.
How will this affect Apple’s shares?
On the other hand, with everything that is going to happen at Apple Inc. Apple shares (AAPL) hit a stock price of $220 compared to $205 on Wednesday says a Bullish Wall Street analyst. The reason for this is the upcoming iPhone 15. MarketWatch stated: “The company enters the period with a “massive position of strength” in his view, thanks to strong demand for the more expensive Pro-level models, including in the crucial China market.” This is positive because it shows that there is a balance of supply and demand which helps Apple Inc. keep up with its units. Apple Inc. is successful in any part of its company and it shows.
What keeps The Vision Pro together?
The Vision Pro contains multiple parts and components together and knowing Apple they will use all the resources they have available to put it together. Apple also puts emphasis on its design to make it attractive to potential buyers when the product comes to market. The Verge says: “The design language is all brushed aluminum, shiny glass, and soft fabrics. The whole thing runs on a combination of Apple’s M2 and new R1 processors, which unsurprisingly generate a fair amount of heat. The Vision Pro vents heat by pulling air up through the bottom of the device and venting it out the top.” This shows that Apple continues to release even better versions of a previous product or something completely different and new without steering away from what brought them much success.
How we communicate will change forever
Despite all the sensors, cameras, and pixels that make up this device think about how communication will change. We can still use our phones, computers, and video conferencing but Apple wants to have all of that in this one product. Some people will adapt quickly to this new technology but others would prefer the regular video call with their loved ones. The way the world communicates now is much more different than a century ago. Our communication mediums are evolving and we have to do our best to move along with it.
The Vision’s Pro future is uncertain
The Vision Pro will bring many things when it releases in the U.S. next year and when people get one in their hands they will truly decide if this can become a part of Apple’s long list of products and accessories that will be taken down or not. Once people get used to Vision Pro’s function and interface we then can say if this product can be given the green light or whether we should go back to the drawing board.
Bary, Emily. “Apple’s Vision pro Is “Frightening” in the Best Way—but Many Questions Remain.” MarketWatch, MarketWatch, 6 June 2023, www.marketwatch.com/story/apples-vision-pro-is-frightening-in-the-best-waybut-many-questions-remain-d5f37755. Accessed 6 June 2023.
Bary, Emily. “Apple’s Stock Can Hit $220, Says Wall Street’s Most Bullish Analyst. Here’s How.” MarketWatch, MarketWatch, 7 June 2023, www.marketwatch.com/story/how-apples-stock-can-hit-220-according-to-wall-streets-most-bullish-analyst-1051f1dc. Accessed 7 June 2023.
Patel, Nilay. “I Wore the Apple Vision Pro. It’s the Best Headset Demo Ever.” The Verge, The Verge, 6 June 2023, www.theverge.com/2023/6/5/23750003/apple-vision-pro-hands-on-the-best-headset-demo-ever. Accessed 6 June 2023.
Verge, The. “Apple Vision pro First Look.” YouTube, 5 June 2023, www.youtube.com/watch?v=ZifujZQqQMo&t=22s. Accessed 6 June 2023.
“A First Try of Apple’s $3,500 Vision pro Headset.” The New York Times, 2023, www.nytimes.com/2023/06/06/technology/personaltech/apple-vision-pro-headset-try.html. Accessed 6 June 2023.